About Reverie3D

A new standard
for luxury living.

Founded to make the dream of moving in feel like the dream itself.

Our Story

Beautifully imagined. Ready to install.

Reverie3D is a turnkey luxury home platform. We design, visualize, furnish, and install luxury homes for builders, developers, brokerages, and homeowners across the United States.

We were founded around a simple idea: the moment a homeowner walks through their door for the first time should feel like the dream they were sold—not the beginning of another six-month project. The design, the renderings, the selections, the delivery, the install: all handled by one accountable partner. The buyer brings their keys. We bring everything else.

Today we work across six featured U.S. markets and select projects nationally—with a team drawn from Stitch Fix, Bain, PayPal, and Parsons, applied to a category historically served by small firms.

Reverie3D-designed living and dining room — turnkey luxury home installed and ready

Our Mission

“To deliver the luxury move-in moment that every homeowner deserves—beautifully imagined, and ready to install.”

Who We Serve

Built for the people who build, sell, and live in luxury homes.

For Builders & Developers

The design and furnishing partner for luxury new construction.

Signature Collections, model home design, and end-to-end install for vertical developers and custom & spec builders.

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For Homeowners

Your move-in moment, fully imagined.

Whether building, buying, or beginning a new chapter — one accountable partner from design through install.

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For Agents

The move-in day every agent wants for their buyer.

A trusted referral for buyer’s agents in luxury new development. The relationship stays with you.

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Our Team

Leadership drawn from the firms that defined modern luxury, retail, fintech, and design.

The team behind Reverie3D brings together CEO and operator experience from Stitch Fix, strategy and partnerships craft from Bain, platform and product depth from PayPal, and interior design discipline from Parsons. Applied to a category that has, until now, been served almost entirely by small bespoke practices.

Co-Founder & CEO

Elizabeth Spaulding

Stitch Fix · Bain & Company

Former CEO of Stitch Fix and former Senior Partner and Board Member at Bain & Company, where she founded and led the firm’s Digital Practice. Deep consumer, technology, and private equity experience, with a track record of infusing AI and machine learning into traditional businesses.

Co-Founder & COO

Jeff Spaulding

PayPal · StubHub

Member of the early founding team at PayPal, scaling business development and marketing across nearly a decade building the payments platform. Former Buy-Side Experience and marketing leader at StubHub, and an early-stage investor across technology and consumer businesses. Passionate about building the teams, culture, and processes that enable scale.

Head of Design

Emily Reid

Parsons School of Design

Parsons graduate with 25 years of residential and commercial interior design experience. Former head of a private design firm in Manhattan and New Jersey, leading luxury homes and city high-rises; now based in Florida. Brings a unique ability to design for each region and lifestyle while creating new-to-market concepts aligned to each build and development partner.

Product Experience Advisor

Janiece Lincoln

Hilton · Stitch Fix

15+ years building exceptional technology products across ecommerce, B2B services, and hospitality — from Hilton to Stitch Fix to the catering and restaurant space. A keen eye for results and breakthrough platforms that accelerate the development process, attuned to highly personal businesses that pair a human touch and physical space with great technology.

What We Stand For

Our values.

We make it easy. By making the home visual and real long before move-in day, our clients make big decisions with confidence—alongside a seasoned, trusted partner. We bring creativity and a human touch where they matter most, and use technology to make everything better and easier.

Relate

Humility, collaboration, and fun in everything we do. We are a partner, not a vendor — invested in understanding each client’s goals.

Discover

A passion for innovation and continuous learning. We keep pushing the craft — new-to-market concepts, better tools, and sharper taste.

Deliver

A strong work ethic and personal accountability. From first render to final install, we carry every detail and get it right.

Delight

A commitment to exceptional client experiences. Luxury is not only the beautiful thing — it’s the joy of receiving it.

Trusted by builders, brokerages & brands